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NOTE by Hiromi Kubota: なぜゲーミフィケーションは効果的なのか？（Why Gamification Works？）

hiromikubota:

「ゲーミフィケーション（gamification）」という言葉をなんとなくわかったつもりで、バズワード的に使う人が増えてきました。本当にそれを可能するゲームのメカニズム（game mechanics）を理解してますか？ゲーミフィケーションというすばらしいコンセプトが、自分ではゲームをやりもしない人に、ビジネス上の理由だけでバズワードとして使われてしまうのは残念です。

以前、ゲーミフィケーションについてのNOTEを書きました（「進化するゲーミフィケーション」…

via hiromikubota
Posted on Wednesday, November 30 2011.
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    これ、勉強になる記事だなぁと思いました。 確かに昔に習いましたが、『手に入れた喜び』よりも『それを失う悔しさ』の方が大きく、一度手に入れたものを手放すのは、たとえ無料で手に入れたものでも惜しくなってしまうのだとか…。...
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